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Carefirst

Photography + Film
CarefirstWatch Carefirst ↗

The Carefirst campaign brings photography and film together in one project collection. Explore the still photographs below and follow the film link to watch the motion work. For a photography-and-video campaign brief in Baltimore or Maryland, contact Lee Morton.

Baltimore commercial photography ↗ · Maryland video production ↗

Next campaign ↗Metro x Dulles

I care about what we make and how it feels to make it together.

Two colleagues smiling together on set
A playful behind-the-scenes moment during a shoot
The crew sharing a light moment on location

I’m Lee Morton: commercial photographer, director, director of photography and executive producer. Morton Works is my photography and video production agency, serving Baltimore, Maryland and the East Coast. We bring stills and motion together for brands, organizations and campaigns.

An adventurer at heart, a creative by nature, and a little old school thanks to the grandparents who raised me. I’m a glass-half-full thinker who believes in people, values freedom, and has always had a tool in hand: crayons as a kid, paint markers as a rebellious teen, and cameras as life evolved. Today, I’m a proud dad and husband in a family of four. Nearly 30 Addys in, I’m still learning and growing.

I believe good work starts with a solid plan, room to play, and people who enjoy being there. On set, I like to volley ideas, follow the unexpected, and push the creative together. Good coffee early, tacos later. Ya know, I’m just looking for the truth in a moment, the nuance of a reaction, and the thing we couldn’t have scripted.

Behind the scenes with Morton Works for Prisma Health
A little color behind the scenes
A moment with the crew
Getting close to the action
Last light with the crew
Making things, making images
Taking the camera into the mountains
Finding the frame
Blue hour on set
Lee Morton directing on location
Whatever it takes for the shot
Blue light, full energy
Chasing the light
The climb to the frame
Building a world in the studio
Talking through the next take
Inside the production
The whole crew in motion
Keeping up with the action
Last light on location
Between takes, below the surface
A different kind of spotlight

Fun sets are the best sets.

Select clients

  • 5 Below
  • AstraZeneca
  • Bermuda Tourism
  • Camelbak Resort
  • Carefirst
  • Delaware Tourism
  • Glen Gery
  • Gravie
  • Hershey Park
  • Hyatt Hotels
  • Johns Hopkins
  • Kingsford
  • Kleenex
  • Maryland Live! Casino
  • METRO DC
  • McCormick & Co
  • NCTA
  • Pandora
  • Pentagon Fed Credit Union
  • REV Town
  • Sagamore Rye
  • [solid core]
  • Sonoma Tourism
  • Stanley Homes
  • STX
  • Syracuse University
  • Visit Baltimore
  • Under Armour